Every year British retailer, John Lewis, releases a Christmas time ad that is anticipated in England as much as Americans look forward to seeing new Super Bowl ads.
Having watched this years John Lewis ad, I understand why Brits become excited. It is an amazing combination of sound and visual delight that I cannot watch without tearing up.
The ad features Elton John signing a deeply personal song, for himself and us. Within the expressions and sounds I see a message of understanding, tolerance and above all, aspiration. That at our core we all share one hope, despite being billions in numbers and opinions.
But that's my take. Watch and decide for yourself what you feel and think.