The ad on your TV screen mentions a show that you really, really like to watch. "Rated #1!" "Best Of Class", and my favorite (in a moment you'll see why)...... "America's Most Watched!"
Stuffing the last bite of pizza into your mouth, you rejoice if you are a Carlson Tucker or Sean Hannity fan. Both are crushing those blow-hard jackasses from the Other Side. It's no contest. Just look those ratings! You take a moment to give yourself an endorphin rush, because right there on the screen is evidence that your opinion is right. Those liberals couldn't be more wrong, wrong, wrong. The ratings show it. Incontravertable proof. Millions and millions of Americans agree with... ME!
Indeed, when seen from the perspective of audience popularity Tucker and Sean are leading the news opinion genre by a formidable amount. They can each boast of having nearly 5 million viewers per night.
But there are roughly 250 million adults living in this country (give or take about 15 million, which you'll see is still close enough for our purpose). Let's examine how popular each show is in comparison to the available pool of adults.
The red bars show the percentage of adults who are itching to watch a show by Carlson, Hannity, Maddow or Tapper. The gray bars show the percentage of adults who would rather walk their dog.
So when we look at a subset of data (say, viewers within a category) we get one picture, but if we then look at it from a different perspective (viewers compared to total potential audience) we get an entirely different picture? Yep. I really hope you are not shocked.
So how does the popularity of our foursome compare to the network evening news shows?
The red bars show the percentage of adults who prefer to watch an evening news show. The gray bars show the percentage of adults who would rather walk their cat.
Ooof. Three of the four top-rated evening news shows have double (and more) viewers than any of the news opinion shows. If you are still a Carlson or Hannity enthusiast, at least you can claim your favorites are a tad more popular than their stablemates at the FOX evening news show.
Let's look at how Carlson and crew fare in comparison to the top-rated TV series shows.
The red bars show the percentage of adults who watch a series show. The gray bars show the percentage of adults who would rather walk their parrot.
Examining data for the top-50 rated shows reveals that on a typical day... (* See disclaimers below)
- The seven top-rated shows were watched by 7% to 3% of US adults.
- Shows ranked #8 to #20 had a few audiences at slightly under 3%, though most were near 2%.
- For shows ranked #21 to #50, audiences were firmly in the sub 2% range.
Meaning, those massive gray bars seen graphically represent the 232,000,000+ people (excluding kids) who have something they would rather do, like walk their parrot, than watch a top-rated show. The number grows even larger for all the other shows that exist on our entertainment and education box that we call a TV.
Draw you own conclusions how this data effects your opinions, beliefs, and interests.
(If you don't give a shit about what I think, which follows, scroll down to see four cute pictures of birds.)
Apparent to even to an imbecile like me, results indicate that TV show popularity is not remotely contagious. Which should thrill doctors, nurses and medical researchers, who can instead focus on creating and distributing cures for human maladies like Covid-19. Psychiatrists, however, are shaking in their boots trying to figure out how to cure those who are certain they hold interests and beliefs that are very popular, despite the fact that 95% of the American population doesn't give a shit about (or outright disagree). Good luck convincing those patients otherwise.
The best news is for dogs, cats and parrots, who are clearly more popular with the American public - by massive margins.
* Disclaimers:
1. The data depicted above comes from analyzing Nielsen TV ratings that were released in late October. A week that didn't feature election results, sports championship games or a myriad of other crap that can skew results toward atypical results. My curiosity was drawn to the column listing the number of viewers for each show - a projection, because a head count is not possible. Millions to hundreds of thousands. Those numbers caused me to wonder what they would look like compared to the potential reach, knowing there are so damned many people and TV's in this country.
2. On December 2, 2020, Netflix announced that a show they produced, The Queens Gambit, a seven episode series, was watched by 62 million viewers, ranking in the top 10 in 92 countries and #1 in 63 countries (among Netflix members). Impressive numbers that would seemingly dwarf viewership of all shows mentioned above. But asterisks need to be noted. A.) Netflix ratings are not independently verified. B.) If a viewer watches any episode for ay least two minutes, Netflix counts that instance not only as somebody who watched an entire show, but also, the entire series.